As the newest addition to European Lingerie Group leadership, from February 1, 2019 Mrs. Sara Shahin joins Felina GmbH as Creative Director. Mrs. Shahin has over 10 years of international experience in creating designs for big brands in the lingerie, intimate apparel and fashion industry.

As Creative Director and member of Felina Management Team, Mrs. Shahin will be in charge of the strategic and operative management of the Felina and Conturelle collections as well as the introduction of new product lines to the market.

“I am excited and proud to join Felina, a leading lingerie brand with such an outstanding heritage. I am looking forward to working together with the Felina team to further strengthen the classic collections as well as innovate,” said Sara Shahin.

“We are very pleased to have Sara on board to lead our creative team. Sara is a passionate lingerie designer with a lot of commercial experience in the international markets. We are confident that she will take our Felina and Conturelle collections to the next level,” commented Christian Stolba, Managing Director Marketing and Sales of Felina.

Felina, a European Lingerie Group company, whose history dates back to 1885, designs, manufactures and distributes premium lingerie under the brand names “Felina” and “Conturelle”. Felina is headquartered in Mannheim, Germany.