Dessus-Dessous, the largest online retailer of lingerie and swimwear in France, part of European Lingerie Group, is celebrating its 20th anniversary this week.

Dessus-Dessous began in 1989 as a lingerie and ready-to-wear shop in downtown Lunel, France. The goal was to create a store with an amazing selection of high quality lingerie. At the beginning of the year 2000, the company decided to launch its own online lingerie store, which marked a real turning point for both the “small local boutique” and the multi-brand fine lingerie industry.

Over the course of the years, became the most popular online store for fine lingerie, including a large range of women’s swimwear, attracting more and more international customers every day. Today, Dessus-Dessous is the number one multi-brand lingerie site in France, offering a constantly up-to-date selection of over 150,000 articles from over 50 brands. In June 2018, the company took on an international dimension after integrating into European Lingerie Group, a major European player in the world of lingerie.

Dessus-Dessous press kit for Autumn/Winter ‘19, created to honour the company’s 20th anniversary, can be found here. Dessus-Dessous blog can be read here.